Your story, well told.
A personal profile, biography and considered brand presentation give people a clearer sense of who you are.
PERSONAL BRAND. DISTINCTIVE PRESENCE.
A presence
as individual
as you.
Considered websites for real-estate agents.
Built around your story, your area and your way of doing business.
YOUR NAME. YOUR OWN SPACE.
Your agency represents
the business.
Your website represents you.
A place for your experience, local knowledge and personality to come together. A personal website complements your agency profile with a more considered introduction to the person behind it.
Distinctive in character. Clear in purpose.
Made to feel like you.
01 / THE COLLECTION
Different people.
Different perspectives.
Three visual directions. A starting point for your own identity, not a one-size-fits-all introduction.
Illustrative design studies. Alex Vale is a fictional identity; imagery does not represent a client listing, sale or endorsement.
DESIGNED AROUND THE DETAILS
More than
a name
on a page.
Your work, in context.
Selected packages present current and sold properties, permitted reviews and evidenced achievements. Thoughtful galleries make the details easy to explore.
Your area, understood.
Showcase the suburbs you know, with a responsive presentation that feels considered on a phone as well as a desktop.
02 / YOUR STARTING POINT
Choose your
level of expression.
One-page agent websites, with clearly defined scope. Each builds on the essentials; the right fit depends on your story.
A considered beginning.
A$799one-time build
- Supplied biography & headshot
- Logo and accent colour within an existing direction
- Agency property links; no property collection
- Up to 2 reviews · 1 static service area
- 1 revision round
- 1 minor edit within 14 days
Room to tell your story.
A$1,499one-time build
- Biography draft for your review
- Colour, type and logo styling
- Up to 3 manually prepared current/sold property cards
- 4 reviews · 2 evidenced statistics · 2 suburb tabs
- Gallery lightbox and review carousel
- 3 revision rounds · 2 minor edits within 30 days
A more distinctive presence.
A$2,499one-time build
- Individual hero, positioning and section art direction
- Biography draft and personal brand styling
- Up to 3 manually prepared current/sold property cards
- 6 reviews · 3 evidenced statistics · 3 suburb tabs
- Gallery lightbox and review carousel
- 5 revision rounds · 4 minor edits within 60 days
What sits outside the website build?
Automatic listing feeds, CRM integration, customer CMS access, extra pages, e-commerce, payments, booking systems, advertising and media spend, photography, original logo creation, paid assets, domain and mailbox fees, unlimited changes, and promises of leads or rankings are excluded.
Property cards are manual, with a maximum of three combined current/sold cards in Starter and Pro. Assets and factual claims require customer approval and rights clearance. A minor edit is up to 15 minutes using supplied content, not a redesign or new page.
AFTER THE LAUNCH
A little ongoing care.
Optional care is separate from your website and domain ownership. You may arrange your own hosting. Domain, mailbox and other external provider costs are separate. Advertising and media spend are separately quoted.
Basic CareA$49 / month
Supported static hosting, subject to provider cost approval; monthly availability/link check. No content edits.Starter CareA$99 / month
Basic Care plus 2 minor edits and a completed-work summary.Pro CareA$179 / month
Basic Care plus 4 minor edits and one existing-suburb draft of up to 300 words for review.All prices are in Australian dollars. No GST is currently charged as Crest & Character is not registered for GST.
A PRIVATE FIRST LOOK
See the possibility.
Before the commitment.
A private personalised concept can show how your own website could feel. It is optional, carries no obligation and is not a purchased or completed website. If you choose to proceed, we agree your package and scope, gather authorised content, refine the design and launch only with your sign-off.
03 / THE PROCESS
A clear path.
A considered result.
We agree the details before making commitments. Your input and approval remain part of every stage.
- 01
Start a conversation
Tell us about your work, your area and what you want your website to express.
- 02
Choose your direction
Agree the visual direction, package, final scope and commercial terms.
- 03
Gather the essentials
Supply approved biography facts, imagery, agency details, service areas and domain information. No passwords by email.
- 04
See the first design
We prepare an initial design once the required inputs and start date are agreed.
- 05
Refine together
Review the design and send a consolidated list of changes within the agreed revision allowance.
- 06
Check every detail
Review content, imagery, mobile presentation and legal requirements, then provide final sign-off.
- 07
Launch, with your approval
Domain connection and launch are separately authorised. Optional support can be agreed for the next chapter.
THE CREST & CHARACTER APPROACH
Good design
has a point
of view.
Real estate is personal. So is the way you present yourself.
Crest & Character brings an editorial eye to individual agent websites: thoughtful type, purposeful space and a visual identity shaped around the person, not just the profession.
Our focus is simple — give your story a place of its own.
A FEW PRACTICAL DETAILS
Before
we begin.
What is included?
The packages are individual, single-page agent websites. Compare the scope above; your final inclusions and exclusions will be agreed before work begins.
How long does a website take?
Our target windows are Basic 3–5, Starter 5–7 and Pro 7–10 Melbourne business days, excluding Victorian public holidays. The clock starts after scope, required information, content, approvals and access are ready and capacity/start date is confirmed. Waiting for content, feedback, approvals, access or scope decisions pauses affected work. These are targets, not guaranteed dates.
Do I need my own domain?
Your own domain gives your personal brand its own address. Domain assistance can be included in the agreed scope; registration and renewal fees are separate. Your domain should remain in your control.
Can you help with content?
Starter and Pro include biography drafting from facts you supply. All content needs your review. Reviews, awards, statistics and property information need appropriate evidence and permission.
How many revisions are included?
The packages include 1 consolidated revision round for Basic, 3 for Starter and 5 for Pro, within the agreed scope.
Can I update the website later?
Yes, content edits can be arranged within an agreed edit allowance or separately quoted work. Customer CMS access and unlimited changes are not included.
Does it connect to my agency listings?
No automatic listing feed or CRM integration is included. Where included, property cards are prepared manually from approved information. Basic can link to your agency profile.
Is advertising included?
No. Advertising services and media spend are separate and would require an agreed scope and quote.
What happens after launch?
The build includes a limited content-edit period. Optional care and hosting arrangements are separate from website and domain ownership. Launch always requires your sign-off.
YOUR NEXT CHAPTER
Let's make
room for
your story.
Tell us a little about your vision.
Package interest is an enquiry, never a purchase.
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